Friday, February 9, 2007

Truly Personal Connections


The closer the image appears to the fan, the closer the fan feels to anything Dale Earnhardt. Here you see the officially licensed number on underwear. They even make available on thongs.


3 comments:

tom clapham said...

Is there a "3" on the packaging or actually on the product? I couldn't tell... And if it were on the product, would it be on the front or the back? Hmmm... I think the back. Having it on the front would imply people would see you coming, wheras having it on the back would imply they'd see you going... pulling away from them as the leader of the pack... But then there's the question of missing pants.

Lars said...

Branding items that only you, or at least very few others can see, implies a truly personal committment to the brand and its culture. I love Tom's thoughts on placement too. :-)

serena fenton said...

ick! I don't even want to think about this!