Heartmark

You see this logo everywhere -- from the back glass of pick-up trucks to the custom license plates of a Lexus.

The "Dale Devotees" understand the deep, abiding connection to their beloved hero.

There's a human evolution of this brand.

You will see it sometimes in the crowd shots of the infield at speedways. Just look for people who are holding up three fingers of one hand and making small an index finger to thumb circle over the "3" with their other hands.